Worth Avenue

Description

Worth Avenue is an upscale shopping and dining district in Palm Beach, Florida. The Avenue stretches four blocks from Lake Worth to the Atlantic Ocean. Worth Avenue also includes smaller, architecturally significant "vias" off the main avenue. These pedestrian areas distinguish Worth Avenue from other shopping streets.HistoryThe first steps to become fashionable started with the construction in 1918 of the Everglades Club at the west end of a dirt road. Rising rents at the then-fashionable Beaux Arts Building on Lake Trail, north of the Biltmore Hotel, caused merchants to move south to what became Worth Avenue. The first stores were built near the Everglades Club on Via Mizner and Via Parigi, named for Worth Avenue's original developers, architect Addison Mizner and Paris Singer. The area became known for its high-quality merchandise in the 1920s. Recognizing the value of the undeveloped street, the merchants formed the Worth Avenue Association in 1938. This organization maintains guidelines for the appearance, parking, etc. of the stores and the street.In 1942, Alice DeLamar opened the first art gallery in the city of Palm Beach at 347 Worth Ave. She named it Worth Avenue Gallery, and for the next 23 years, the gallery was central to the arts scene in Palm Beach. Even though Alice owned the gallery, she preferred anonymity and placed her friends Mary Dugget Benson and Emily Rayner as co-directors. Emily Rayner was the sister of art gallery pioneer Betty Parsons.Worth Avenue