Just north of vibrant Delray Beach and just south of luxe Palm Beach is the cozy town of Boynton Beach. The area drips with Old Florida-style charm. Boynton Beach’s bustling Ocean Avenue is lined with decadent seafood restaurants and locally-owned boutiques with treasures you won’t find anywhere else.

Outdoorsy folks treasure the pristine Everglades where they can take sunrise kayak trips in the sawgrass marshlands. The accolades of the area make the real estate landscape truly a seller's market.

If you're looking to sell your home, the top realtors® in Boynton Beach will agree that great marketing is the key to having potential buyers flocking to your open house. Take advantage of these four creative marketing strategies to help your home stand out in the crowd. 

Go Above and Beyond, Literally 

Drone photography and video is truly the latest and greatest visual aid you can utilize to give your home an extra edge. You likely already know that coastal Florida is ripe with transplants, both with outside states and even with Floridians looking to get closer to the ocean.

Give potential buyers the perfect visual aid with gorgeous aerial photos of your home and a drone video showcasing the picturesque coastline. Professional photography is now basically essential when listing your home, but drone photography will give your listing the extra edge. 

Showcase Amenities 

Coastal locations are rich with amenities, so make sure to showcase what your home offers outside its four walls. Make sure to feature professional photos of a pool, tennis court, golf course, clubhouse, or any other luxury amenity that helps your home stand out. 

Sell the Coastal Experience, Not Just the Home 

As mentioned before, many people searching for homes in Boynton Beach will likely be transplants. Maximize your professional photography and listing copy by marketing the coastal Florida experience, not just your home. Include photography that showcases the stunning coastline, vibrant beaches, and lush Everglades. 

Go Virtual 

A great virtual tour can make the difference between a potential buyer picking up the phone to call your agent or simply skipping on to the next listing. Getting a virtual tour of your home isn’t as difficult or expensive as you may think, and it doesn’t have to be anything too complex.

A good virtual tour will simply lead the potential buyer throughout the home room by room, beginning and ending on a gorgeous shot of the front of the house. Music and written bullet points highlighting key features can be easily layered into any virtual tour. 

Don’t Rule Out Print Marketing 

While digital is certainly key to selling any home in today’s world of real estate, don’t underestimate the power in print marketing. Top realtors® in Boynton Beach will agree that investing in postcards is an excellent way to make your home feel like a truly special find.

Give postcards out to friends, neighbors, co-workers, and ask if you can place one on the bulletin board of your gym or favorite coffee shop. Even if that person isn’t looking to buy your home, you never know if they know someone who might be looking to buy. It doesn’t hurt that postcards have a 100% open rate when mailed as their lack of envelope means they literally have to be seen by someone.

For more information on housing in Boynton Beach and other real estate news, register on 561area, your free guide to the West Palm Beach area.


Cover photo courtesy of Pixabay